The result is packaging that reignites a conversation with consumers and reflects Highland’s history and positions them for the future. Highland’s pioneering spirit and their deep commitment to protecting the Blue Ridge mountains served as cornerstones for the new branding. We spent time with the Highland team in Asheville, working closely to unite their vision and craft a brand strategy and messaging centered around the brand’s most unique, authentic attributes. The first thing we did was listen and learn. They didn’t brew Scottish beers, and had grown past the image of the Scotsman on their original logo. Highland was getting lost on the shelf and found that their branding didn’t fit what they’d grown to become. Breweries like Highland Brewing or San Francisco-based Barebottle Brewing Company, co-founded by Lester Koga in 2016. The movement that Highland sparked has ignited in recent years, with a whopping 74 breweries covering the western part of the state. Today the mountains that cradle Highland’s 40 acres of wooded hillsides are as majestic as ever, but the brewing landscape has changed dramatically. In 1994, Highland Brewing made history as the first brewery in North Carolina since Prohibition and introduced Western NC to a new way of thinking: Beer didn’t have to be made across the country-it could be crafted locally by people passionate about the community.Īsheville’s first beer was enthusiastically embraced by the state, and Highland became an icon of craft and commitment to sustaining the Blue Ridge Mountains they love. Orkney Porter - % ABV A dark mahogany coloured Porter style beer with a slighly tart taste and the flavours ofĬoffee and chocolate and a hint of smoke.When the first kegs rolled out from a small basement brewery built from retrofitted dairy equipment in downtown Asheville, Oscar Wong marked the birth of craft beer in Asheville. In Asheville, NC, the arrival of winter means the arrival of everyones favorite seasonal craft beer: Highland Brewing Companys Cold Mountain Winter Ale. Orkney IPA - % ABV A sessionable IPA style beer with a malty base and fruity hop flavour. Starting in the basement of Barleys Taprooom and Pizzeria in 1994, Highland Brewing Company is the oldest brewery in Ashville. Browse photos of real events at Highland Brewing Company and contact to.
Orkney Blast - % ABV A pale golden stronger ale with a honey and fruity flavoured malt backbone and spicy hop finishįrom English hops. was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, North Carolina’s now booming craft beer industry. Highland Brewing Company Rooftop Bar Asheville Mountains Food truck April - October No Overview Vibrant brewery complex with charming rooftop. See 48 photos from Highland Brewing Company located in Asheville, North Carolina. Perfectly balanced by subtle hop bitterness. The rich taste of roasted dark malts clearly comes through Dark Munro - % ABV I had the pleasure of trying this ale in Edinburgh while on a pub crawl with the Orkney Best - % ABV A strong pale bitter brewed with Maris Otter and English hops In 1994, Highland Brewing made history as the first brewery in North Carolina since Prohibition and introduced Western NC to a new. Highland Brewing Company carved the path for Asheville craft and proudly roots itself in North Carolina. St Magnus Ale - % ABV Brewed with Maris Otter and a touch of Chocolate malt with twoĮnglish hops varieties yielding a nutty, roasty flavour with subtle Brouwerij ’t IJ stands underneath the tallest windmill in Amsterdam and stamps its beers with labels that bear this mammoth machine’s likeness. In fact, HBC was the first legal brewery in Western North Carolina since prohibition (Gray, 2010 ). Products: Scapa Special - % ABV A golden pale ale made with Maris Otter malted barely and fourĭifferent hops from America, Germany, New Zealand and Slovakia. Highland Brewing Company: A Passion and a Craft In 1994, the outdoorsy town of Asheville, North Carolina, became home to the region’s first craft brewery: Highland Brewing Company (HBC).
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