This gives you a lot of flexibility to tailor the message. You can add your callouts at either ad group, campaign or account level. This is especially true when combined with other extensions like extended sitelinks. It’s easy to see how callout extensions could improve CTR they provide so much extra screen real estate. They saw improvements in click-through rate of all Goole Ad accounts in the test. Case study 2: BidCopsīidCops conducted research into the effectiveness of callout extensions for increasing the click-through rate of adverts.Īfter implementing callout extensions on two accounts they saw an increase in click-through rate of 20% and 11% on the third account. In the first test the advert’s average position was 2.2 without callout extensions and 1.6 with callout extensions.Ĭost of conversions decreased as a result. An increase in click-through rate of 38% and conversion rates were up by 20%. The results from their second test were also strong. The results from the first account were impressive they saw an increase in click-through rate of 221% and a conversion rate of 40%. With the second using tailored campaign level callouts.
The first test campaign used only account level callout extensions. PPC Hero ran two tests to determine the effect on performance by adding sitelink extensions that lasted 30 days. If you’re not convinced here are two case studies showing their effectiveness: Case study 1: PPC Hero Do callout extensions work?Ĭallout extensions make your Ads more visible. Use callouts to highlight your brand strengths, unique selling points and benefits. The best bit: they don’t cost you a penny more and allow you to drive more traffic and increase your conversion rate. Have you ever felt constrained by the ad character limit? Treat callouts like an extra line of text making ads larger.
CALLOUT EXTENSIONS ADWORDS EDITOR HOW TO
I will be showing you how to set them up, step by step later on in this article.
They are also now included in the Ad Rank formula – by not using them you could be hurting your campaign performance.Ĭallout extensions can be accessed through the ad extensions tab within your Google Ads account. Get the messaging right and they’re proven to increase conversion rates too.Google recommends 12-15 characters per callout, with a hard limit of 25 characters.Callout extensions only appear in one of the top ad positions in the Google SERP.Each ad can show 2-10 callouts below the advert itself This in turn helps to increase your click-through rate.Callout extensions allow you to occupy more real estate on the first page of Google.They can be added at either account, campaign or ad group level.
They don’t link to pages on your website, but instead support your advert with additional text.Ĭallouts appear alongside other ad extensions such as call extensions, sitelinks and seller ratings. Unlike sitelink extensions, callout extensions aren’t clickable.
CALLOUT EXTENSIONS ADWORDS EDITOR FREE
Google Callout extensions are a great way to highlight your offers alongside your adverts in Google search.Ĭallout extensions will allow you to add more text under your adverts to highlight your free shipping, discounts and more!Ī quick primer… What is a callout extension?Ĭallout extensions are in many ways like Google Ad ‘sitelinks’. Improve your Ad Rank, boost your click-through rate and steal clicks from the competition.
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